Digi pack analysis

We are analysing the album, 'American Idiot' by Green Day, this is because the band is similar to Red Hot Chilli Peppers. We are going to discuss the text, pictorial and design.

Starting off with text, the album name is a very unique name, it does not promote the band at all because it does not relate to or remind anyone of the band. It is a short and bold title, so it is easy for consumers to remember. The album name on the digi pack is very bold, the text is white on black, therefore it stands out, it is the first thing that catches your eye on the cover, which is obviously what the designers intended. The text is not flamboyant, it is very bold and simple and easy to read, reaching to a broader range of the audience. The text is not in a lot of bright colours just white and blood red which suits the theme of their music. On the back of the digi pack there is no pictures only text with the numbers they use roman numerals this gives it a old school sort of look but as the same it is easy to read and there is no confusion when trying to find a song. On the cover it is very hard to find the website address, the producers name and the song writers name. They have shoved all of this information in the bottom corner on the back and in very small red and white font this shows they don't care about promoting themselves they think their music is the most important thing and thats all they want to get across so their album title and song names are in the biggest font and stand out the most.

The CD cover of Green Day's album, 'American Idiot' shows no images of the band, which suggests that the band aren't promoting their own image, they care more about their music and the quality of the music. This is slightly more common in this type of genre, where the artist or band are more passionate about their music instead of their image.

The logo of the digi pak is a hand holding a heart shaped grenade, which could possibly show that the image is the band's representation of 'American Idiot.' The reason for this is that again the band are much more passionate about the music instead of their image and what their music stands for.

There is a barcode on this digi pak, it is located on the back of the album, next to the parental advisory image.

The DVD logo of Green Day's album is an image of the American flag, in green. This matches their band name, to represent a type of merging between "American" and green. This promotes the band's name, instead of the band's image.

Green Day's website banner shows the band name in bright pink on a turquoise and blue background, these colours clash and the reason for this is to make their band name stand out so when the website is visited, so the first thing seen is the band name.

The front of the CD cover is dark and bold with a hand, in a sort of manga style drawing holding whats meant to be a grenade in the shape of a heart, coloured blood red, with the blood pouring down the hand and arm. The title of the album is called American idiot, so maybe the picture is representing the title of the album of a american idiot using his heart as a grenade possibly. The style of the album is dark and a grunge type of effect by just using dark colours and only 3 colours, red, white and black. The artists genre is grunge/indie rock/emo, all of these genre's are combined into one style, this would probably be a reason why Green Day are one of the most popular band's to the current day. On the back of the album cover the colour sequence carries on but only sticking with two colours, the background is black and the song titles are in blood red, next to the bar code at the bottom their is an advert, advertising Green Days website. The CD case is plastic and see through so that you can see the image clearly and the song list. The booklet inside the album has all the songs and the lyrics or the songs, also describing what instruments are used for each of the songs and who performs them.

Green Day have chosen to not represent themselves through images, they don't promote their image at all, they are promoting their music. The CD case's colour stands out as the background is dark, with a font in red and white making it easy to read, which suits their type of music. The CD cover and other elements shows us that Green day are a patriotic band, however this could be seen as partially sarcastic.

Max Perkins wrote the introduction and the first part to the analysis, Nathan Holliday wrote the second part to the analysis and the conclusion and Lorcan Lehane Cox wrote the last section to the analysis.