On the front cover the font for the artist name is very simplistic and easy to read the font size is very large this makes it the first thing that draws the readers eye this shows that he is trying to promote his name more than anything which is not typical for a singer/ song writer. the album name is just below the artist name with a very similar font but the size is a lot smaller this implies that Ben thinks that the album name is not the most important thing to promote on his cover. on the back cover the text of the track list is very central and is on top of a very dull background which makes it stand out a lot. the font again is simplistic and easy to read but the size is not too big or small. but it is the first thing you read when looking at the back cover. all of the over information like the website and the logo is virtually impossible to read this is typical for a song writer because they only care about their music not promoting themselves.
The album cover is designed in a very sophisticated way this is created by using simple fonts and the album cover is created with a water colour look of a man underwater, because its not in your face and its all gentle colouring it creates a calm effect which is what his music is all about its very calm and chilled out. The only information on the front cover is his name album name and the background design. he has done this to show that he is very calm and it is not overloaded with bright colours and information so its easy to read and you wont get confused. on the back cover it changes completely it does not keep the water colour affect but it goes even more simpler with just a plain pale cream background with the list of songs in the centre of the cover and again there is very little design and information which makes the attention all about his album and songs which is typical for a singer/song writer.
The album cover shows an image of a person (not necessarily the artist) who is diving into water, which is possibly a representation of being able to be in every kingdom. The image itself is a fairly relaxed image, where the sun is gleaming through the water and the water is clear which could be a interpretation of his type of music, which is chilled music.
The logo on the digipak shows the record company's logo on the back of the album, this image is found at the bottom in the middle. The logo is small, however it is more bold than any other images or writing on this side of the album, so it is noticeable.
The barcode is found on the back of the album, on the bottom right hand side. This is kept completely out of the way, because the record company or the designer of the album doesn't want the barcode to be the most noticeable item on the album.
The website banner is kept fairly plain, the colour of the font on the banner is black, however the background colour on the website is a plain colour, so the website banner sticks out the most and is the first thing any visitors on the website see. This promotes the artist's name.
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