9 Shot Analysis

Lego House - Ed Sheeran.

This is the establishing shot in 'Lego House', the image connotes to the audience how popular Sheeran is with his fans. This is a positive representation towards the artist, which promotes his image, and may also be archive footage, which would be factual footage from one of the artists performances. This is significant to us as we believe this shows the popularity of Ed Sheeran with his audience, so we must keep our production in the same style to reach a similar target audience. 

  

This is a wide shot and by doing this, the producers and directors are able to show that it is a gloomy setting, which fits in with the lyrics and the mood of the music. This is an example of pathetic fallacy, a technique in which the weather reflects the mood of the text, this is an interesting technique which is widely used in the singer/songwriter genre, we hope to use this technique to show the change of tone when the text reaches its climax, where the couple break up. Not only does it do this, but it also exaggerates the protagonist's outline, showing the audience this isn't Ed Sheeran, which is significant to this particular production. 

As you can clearly see, the person in the shot isn't actually Ed Sheeran, it is Rupert Grint. They both share the same hair colour and have clearly been recognised for this, Sheeran's producers exploit the colour of his hair as a publicity stunt. In theory we may be able to replicate this technique in our production, as the protagonist, Max, has brightly dyed hair which could be used to promote our production in the same way as Sheeran's. By being able to exploit this, the directors of 'Lego House' have had to make sure Grint lip syncs to the music Sheeran is singing, outlining and exaggerating the fact that this isn't Ed Sheeran.

This shot is a unique shot, the mise en scene show Grint surrounded by artificial light  and radiators. The lyrics during this shot are "and its dark in a cold december, but I got you to keep me warm" The visuals show Grint surrounded by artificial light and radiators and would suggest the lyrics match the visuals, which is an interesting technique, we hope to use this in our production. 

The above shot shows that the protagonist is writing the lyrics down on paper. This stands out to the audience of the music video, as this isn't a regular occurrence in music videos, this is also significant as it shows how the lyrics relate to the artist. The camera is positioned in the over the shoulder shot position, which is an interesting technique to use as it gives the audience a minor sense of the artist's point of view, which makes them feel more involved into the production. We do hope to use this technique in our media text. 

This shot shows that Grint has an obsession with Sheeran as he is beginning to style himself in the same was as Sheeran does. Shown through the mise en scene, not necessarily the hair, but looking at Grint's wrists, these are clearly wristbands of some sort, which is a typical costume/fashion in the Indie or Singer/Songwriter genre. This is also significant as Grint looks similar to Sheeran, with the same colour hair, so there is a clear similarity between the two. Again the director is exploiting the colour of the hair. We hope to use the technique of similar mise en scene, in terms of costume in our production.

In this shot, the visuals matches the lyrics. The lyrics are, "If things go right, we can frame it and put you on a wall." Again this shows the audience the emotions that the artist was feeling when he wrote this. This is an important technique, as the audience will feel more involved towards the artist, which may increase his popularity with his fans, not only this but this type of technique is a lot more widespread in the singer/songwriter genre, as the audience feels the lyrics/music is more sincere, instead of a mass produced, 'made-for-money' music video.                   

Again this shot's visuals matches the lyrics. Not only does it match the lyrics but the character is holding a lego house which is the title of this music video. Which is important to the audience as they will gain a minor sense of cultural capital, only as the name of the song is 'Lego House' and the character is holding a lego house. In this shot the surrounding mise en scene isn't particularly important, however it is very relaxed. The body language of the character shows a small sense of obsession and maybe depression, which is what the song is about, so it is reflected through the characters portrayal.

                                 

 

This is one of the final shots in the music video, this is significant as it shows the audience that the character in this music video who is being portrayed as Ed Sheeran, meeting his obsessed icon, who is actually Ed Sheeran and this is the moment the audience realises what is actually going on. Again this is another over the shoulder shot, which is interesting, but the editing in this scene is slowed down, as the video is portrayed through Grint's point of view, so we gain a sense of elation or being 'star struck'. Many different editing techniques are used in this production, but this has to be the most significant as it really portrays and exaggerates the characters emotions. We hope to use similar techniques, but perhaps through transitions.